The Star Outstanding Business Awards (SOBA) continues its efforts in recognising up-and-coming enterprises and their contributions towards the Malaysian economy. In view of the Government's commitment in developing home-grown enterprises, SOBA seeks to inspire and encourage local businesses to promote Malaysia and showcase its products and services to the world.

Moving along that line, this year’s SOBA L.A.B, an acronym for Learn. Aspire. Build, will be addressing invaluable business insights on how to alleviate business adversities stemming from COVID-19.

Topic of Discussion:

1. Build resiliency by having a solid Business Continuity Plan
2. Recommended measures to manage and overcome key business risks
3. Tips on how SMEs can speed up digital transformation efforts to remain competitive and relevant to be at par with I.R 4.0
4. Agility in successfully pivoting the business under the new norm