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2018 saw multiple brands making pragmatic steps to address their environmental impact.

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  • 26 Dec 2018
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How the Fashion Industry Doubled Down on Sustainability in 2018

The issue of sustainability took centre stage in the fashion industry in the year 2018, with multiple brands making pragmatic steps to addressing their environmental impact. We take a look at some of the biggest strides made. PVH, the company that owns Tommy Hilfiger, Calvin Klein and Speedo, signed not one but three major initiatives this year in a bid to reduce the waste generated by its fashion brands and the industry in general.Denim brand Guess has had a troubled year, but its focus on sustainability remained strong, with the launch of a circular fashion recycling program dubbed ‘Resourced’. Gap Inc pledged this year to save 10 billion liters of water by the end of 2020. The luxury fashion and lifestyle conglomerate Kering announced the launch of the ‘Sustainable Innovation Award’ – a new fashion prize in China. This month also saw 43 fashion businesses, including Burberry, H&M, Stella McCartney and Hugo Boss, commit to fighting climate change with the signing of a new “Fashion Industry Charter for Climate Action”, a UN Climate Change initiative.

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