A majority of Asian consumers feel that companies are morally

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  • 28 May 2019 12:00 AM
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Asian Consumers Increasingly Aware of Biodiversity

A majority of Asian consumers feel that companies are morally obligated to positively impact biodiversity, according to the latest survey from the Union for Ethical Bio Trade (UBET). Asian consumers have a higher awareness of biodiversity than consumers in the UK, US or Germany according to the data published in the 2019 UEBT Biodiversity Barometer, an ongoing set of research that has spanned more than a decade and is updated annually. UEBT’s research found a gap in consumer confidence related to a company’s actions: in other words, consumers have higher awareness of biodiversity and think it’s important, but they have lower confidence that companies are protecting biodiversity. Among different kinds of information available on product packaging, respondents in Asia attach most importance to the origin of product ingredients. Additionally, they would like information on the impact on biodiversity (e.g. no deforestation, support for bees, wild flowers, replanting).

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