Unilever has warned it will sell off brands that do not contribute

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  • 25 Jul 2019 12:00 AM
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Unilever Warns It Will Sell Off Brands That Hurt the Planet or Society

Unilever has warned it will sell off brands that do not contribute positively to society. Big brands including Marmite, Pot Noodle and Magnum ice-cream are among the names thought to be vulnerable to a cull linked to the company’s sustainable business agenda. Alan Jope, Unilever’s chief executive, said consumers wanted to buy brands that have a “purpose”. Unilever has tasked its marketers with devising sustainable business plans for its portfolio of more than 400 brands to help find a raison d’être for each to ensure they remain part of the group in the long term. Unilever points to the success of its ‘Sustainable Living’ brands – a group of 28 that includes Dove, Hellmann’s and Sunsilk – which are growing much faster than the rest of the business. The brands, which accounted for more than half of the group’s £46 billion sales last year, are those that are the furthest ahead on meeting the company’s sustainability goals, which include increasing the positive impact it has on communities.

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