Tirta Investama, the company behind Danone-Aqua, Indonesia’s oldest and largest bottled water brand, has pledged to recover and recycle more plastics from the environment by 2025. Within the next seven years, the local unit of French food giant Danone has said that it will recover more plastic than it uses and increase the proportion of recycled plastic in its bottles to 50 percent from 11 percent currently. The company collaborated with Sumber Alfaria Trijaya, the operator of Alfamart, one of Indonesia's largest convenience store chains; digital app developer Smash; and the country's largest mobile operator Telkomsel last month to install drop boxes for shoppers to recycle their bottles. The drop boxes allow shoppers to exchange used plastic bottles for points in Telkomsel's T-Cash digital wallet. Tirta Investama aims to have drop boxes installed at all Alfamart convenience stores to serve 100 million consumers by 2025. Tirta Investama is also collaborating with other companies, including H&M, the world's second-largest fashion retailer, and it has joined alliances such as the Packaging and Recycling Alliance for Indonesia Sustainable Environment (Praise) and the Indonesian Plastic Recycling Association (Adupi), to curb plastic waste.

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Jakarta Globe