The Ministry of Primary Industries’ year-long “Love MY Palm Oil” campaign to fight anti-palm oil campaigns threatening people’s livelihoods received a boost with the coming together of Malaysia Airlines Bhd, Malindo Airways Sdn Bhd and AirAsia Bhd to endorse Malaysian palm oil to the world. The three airlines, along with Malaysia Airports Holdings Bhd (MAHB), will extol the virtues of palm oil through their digital info screens, in-flight magazines, entertainment systems, art and product displays. “I am glad that MAHB and the airlines have displayed their patriotism by supporting our campaign to further elevate the image of palm oil,” said Primary Industries Minister Teresa Kok in a statement. “Their efforts will also help us counter misperceptions on palm oil created by the aggressive anti-palm oil campaigns”. The campaign, which was mooted by Kok on January 8, was to instil pride and a greater appreciation for Malaysian palm oil, by focusing on socio-economic importance, health, nutrition and food, and non-food applications.

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Malay Mail